Do the preparation task first. Then read the text and tips and do the exercises.
Preparation
David Beddingfield
Digital Marketing Manager
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Summary
Over the past six years I have held various roles in the field of digital marketing and communication and currently lead a small team in the Fast-Moving Consumer Goods (FMCG) sector. I have a proven track record of planning and implementing successful digital marketing campaigns across a range of channels.
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Experience
Digital Marketing Manager
Krunch Ltd
Jan 2017 – Present
My role involves strategic focus on all areas of digital marketing within the company and working closely with the main marketing and communications teams. I design and lead all our digital marketing campaigns.
Digital Marketing Executive
Krunch Ltd
June 2014 – Dec 2016
I was responsible for overall social media strategy. I worked on many campaigns to drive engagement with the customers of our breakfast cereals and bars to build brand loyalty. I also led on three key product launches.
Digital Marketing Assistant
Food2Grab Ltd
Sept 2013 – May 2014
In this role I developed my existing knowledge and skills in the fields of social media and consumer goods. I supported the design of multi-channel marketing campaigns to promote brand awareness of our healthy snack range.
Tips
- Your online profile needs to be concise, engaging and convincing.
- State a clear title/role under your name.
- Your summary should be in short paragraphs.
- Think about who you want to read your profile and write in an appropriate style for them.
- Add links to examples of your work if you have them.
- Check it carefully and get feedback from a friend or colleague.
Discussion
Language level
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